![](https://cdn.myportfolio.com/7f42e006-75b6-43df-b9d7-668874adcb19/d363d431-77ed-42ad-acc8-7a01f5ef1358_rw_1920.png?h=7bc7a465160c50bd92060a1c79a3340f)
For International Womens Day 2023 I was asked by MTV to create one of their iconic idents. This was such a bucket list job for me, so I wanted to create something that lived up to the MTV wierdness. I decided to create a pink spaghetti nightmare.
For this Prjoect, I was asked to make 2 variations, a 10 and a 15 second version, and one with the classic MTV end credit, and a version with the M flipped upside down to make a W for IWD and #EmbraceEquity
![](https://cdn.myportfolio.com/7f42e006-75b6-43df-b9d7-668874adcb19/75cde9f4-b3b7-4340-b947-24cc75b469d1_rw_1200.png?h=ac97751d400b8038d4208dd155de1770)
![](https://cdn.myportfolio.com/7f42e006-75b6-43df-b9d7-668874adcb19/8b5b45ab-e826-4565-91b6-ce60f5c6888a_rw_1200.png?h=0499433dd9a7693b5d2834405ed69a4d)
I wanted to be playful with my style, as we were given real creative freedom, so I wanted to push the visuals, and play with textures.
![](https://cdn.myportfolio.com/7f42e006-75b6-43df-b9d7-668874adcb19/d2b3a812-62eb-4ba5-95d4-61ea35a8640e_rw_1920.png?h=9a0aacfac659c581d348cb8f7e6dfece)
The sound was by the wonderful people at Box of Toys