Mental Health is Health. This was a really fun project I directed for Paramount and MTV, opening up converations around mental health in a way which was deliberately lighthearted and accsesable. Mental Health should be as easy, and normal to take care of as your physical health. The TV commercial was shown across all paramount platforms and TV channels and eventually screened in Times Square.
We had plenty of talk about character design, initially the characters were going to much less human, and more silly, but we decided an eclectic cast of slightly more human characters was more realtable and helped the message.
inital story board concepts.
